razor logo_3x.png

Brand: Scooter rental service similar to bird or lime, but it's run by everyone's favorite childhood scooter brand (this is a real thing by the way)

Insight: Electric scooters are insanely fun, but every other scooter rental brand is trying to own classy and hip. Let's be different.

Big idea: Point A to Point B is not the whole point. Take the longer route so you can be riding longer.

Tagline: Don't scoot straight.

Artboard+4_2x.png
Razor+4_2x.png
Artboard+5_2x.png
Artboard+6_2x.png
Razor+8.gif

:60 Video

Razor+Lunch+Date+Script.jpeg

Copy: Jack Eltife

Art Direction, Video, a hint of Copy: Me