Brand: Scooter rental service similar to bird or lime, but it's run by everyone's favorite childhood scooter brand (this is a real thing by the way)
Insight: Electric scooters are insanely fun, but every other scooter rental brand is trying to own classy and hip. Let's be different.
Big idea: Point A to Point B is not the whole point. Take the longer route so you can be riding longer.
Tagline: Don't scoot straight.
Copy: Jack Eltife
Art Direction, Video, a hint of Copy: Me