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Observation: old fashioned wooden pencils take a beating.

Insight: A battered pencil is a sign that it has done its job. Pencils aren't made to look pretty. They're made to write, to draw, to calm nerves. They're made to be used.

Tagline: Made to be used.

Print

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:30 Anthem Spot

OOH and Other Activations

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Copy and Video: Me

Art Direction: Sofia Gonzales