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Observation: old fashioned wooden pencils take a beating.
Insight: A battered pencil is a sign that it has done its job. Pencils aren't made to look pretty. They're made to write, to draw, to calm nerves. They're made to be used.
Tagline: Made to be used.



:30 Anthem Spot
OOH and Other Activations




Copy and Video: Me
Art Direction: Sofia Gonzales
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