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Goal in Brief: Make books an unmissable part of culture.

Insight: Readers read on instinct, but they'll skip over books because of the mental commitment it takes to open one.

Big Idea: Take the covers off of books physically and digitally to make sure readers can't miss the words inside that matter.

Penguin Uncovered.  (D&AD NewBloods Submission)

Case Study

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Copy: Claire Tichy

Art Direction, Video, a hint of Copy: Me