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Observation: The sound of a soda bottle opening is calming.

Insight: People are stressed out, but they're stressed out for their own specific reasons.

Big Idea: Offer Dr. Pepper as a release for stress by relating to people on a hyper-specific basis. Everyone should get a custom ad to relate to their custom stress and custom life.

How: Make a modular video campaign.

Tagline: Don't Keep it Bottled.

Case Study

Try it yourself!

These numbers
represent your unique 3-digit video code reading from top to bottom

How this works:

5x intro modules (targeted by life stage)


5x middle modules (targeted by interest)


3x end modules (product offering)


75 total video combinations


The whole shabang: Me

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