Observation: The sound of a soda bottle opening is calming.
Insight: People are stressed out, but they're stressed out for their own specific reasons.
Big Idea: Offer Dr. Pepper as a release for stress by relating to people on a hyper-specific basis. Everyone should get a custom ad to relate to their custom stress and custom life.
How: Make a modular video campaign.
Tagline: Don't Keep it Bottled.
Try it yourself!
represent your unique 3-digit video code reading from top to bottom
How this works:
5x intro modules (targeted by life stage)
5x middle modules (targeted by interest)
3x end modules (product offering)
75 total video combinations
The whole shabang: Me