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Observation: The sound of a soda bottle opening is calming.
Insight: People are stressed out, but they're stressed out for their own specific reasons.
Big Idea: Offer Dr. Pepper as a release for stress by relating to people on a hyper-specific basis. Everyone should get a custom ad to relate to their custom stress and custom life.
How: Make a modular video campaign.
Tagline: Don't Keep it Bottled.
Case Study
Try it yourself!
These numbers
represent your unique 3-digit video code reading from top to bottom
How this works:
5x intro modules (targeted by life stage)
X
5x middle modules (targeted by interest)
X
3x end modules (product offering)
=
75 total video combinations
The whole shabang: Me
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