top of page
swedish fish logo_3x.png

Observation: people who have passed the arbitrary threshold into adult life avoid candy consumption because it's not very grown up.

Insight: Most young adults feel like imposters in the grown up world--big kids trying to blend in with the adults.

Big Idea: Let them know it's normal to feel like you don't have it all figured out yet.

Tagline: Definitely maybe all grown up.

:30 Video

Swedish+fish+red+light.png
SF+Dryclean.png
Swedish+fish+office+new.png

:30 Radio

SF+Radio+Books.png
SF+Radio+Music.png

Posters

image-asset.png
image-asset-2.png
Tree_Print.png

Copy and Video: Me

Art Direction: Brigitte McDonald

bottom of page