Observation: people who have passed the arbitrary threshold into adult life avoid candy consumption because it's not very grown up.
Insight: Most young adults feel like imposters in the grown up world--big kids trying to blend in with the adults.
Big Idea: Let them know it's normal to feel like you don't have it all figured out yet.
Tagline: Definitely maybe all grown up.
Copy and Video: Me
Art Direction: Brigitte McDonald