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Brief: Convince an 18-30 year-old target demographic that Kolache Factory is a great breakfast or lunch option
Insight: most obvious breakfast choices are rather unsubstantial. The meat, cheese, and bread in a Kolache are the antitheses to unsatisfying breakfast options. Time to wildly exaggerate the difference between a Kolache and foods that fall flat.
I worked on this campaign on behalf of Deutser, an agency in Houston, TX.
:15 Animated Preroll
:15 Radio
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